Formerly known as The Concept Centre, Millbrook Events consists of four purpose-built venues set at the heart of Millbrook Proving Ground’s test tracks. Pauley Design was asked to develop a search engine optimised website with strong calls to action and a blog where they could share the latest company or industry news and provide some useful event organising tips.

After intensive competitor analysis and research into customer needs the user friendly website was designed and built with the purpose of providing as much detailed information as possible. By dividing all the service offerings into clear categories, it allows visitors to easily find the information they are looking for. Venue walk through videos were made available on the website to guide visitors around the venue as well as providing downloadable floor plans and a track facility map. The website conversion rate can now be measured by the number of completed goals such as venue enquiries and event information downloads.

What we did:

• Designed and built a search engine optimised website.
• Designed brand literature, both printed and downloadable from the website.
• Content management system with an integrated blog.
• Developed a venue finding application to identify which of the 4 venues would be right for the event.

Rollright provide facilities management and technical services to leading organisations in London and the Home Counties. Pauley Design developed a new website with an integrated blog and content management system which allowed for instant updates. A new logo with more appropriate colours was designed alongside a brand guidelines document to ensure consistency across all business communications and literature.

Stationery such as letterheads and business cards were also developed featuring the new company logo and brand colours.

What we did:

• Designed and developed a new website
• New brand identity with brand guidelines document
• Printed literature

Pauley Design proposed a full rebrand with application of the corporate identity across all media. Whilst retaining Prater’s engaging brand values the team gave them the ability to communicate easily to their target market and full in-house control over their website – proving for a winning combination.

The colours and typeface were kept contemporary to reflect the evolution of the business and product. This brand has been applied to all print collateral – internal and external signage at their new offices, new range of literature including a corporate brochure and case studies.

Using the new brand guidelines, the developers at Pauley Design built a website with full CMS to allow Prater to keep their site current and relevant to their audience. The freshness of the site is backed up with an email marketing tool kit so they can communicate with their ever growing customer-base.

The resulting outcome now means the company effectively projects their high levels of product and service. This has given them a fresh standing in their market and in turn resulted in an increase in business.

What we did:

• Brand Identity
• Print and literature design
• Website design and build

Milton Keynes Preparatory Schools comprises of Milton Keynes Preparatory School, Broughton Manor Preparatory School and Walton Pre-Preparatory School and Nursery. Their ethos and aims remain consistent, but each school has a distinct and unique atmosphere with individual benefits and facilities.

Pauley Design was asked to give them a united brand identity under the MKPS group whilst keeping the individual characters of the three schools. The re-brand gave the schools an instantly recognisable and favourable image with a professional, yet welcoming, feel. The new websites were more user friendly and all the necessary information parents needed to make an informed decision was easily available.

Our design team also developed a variety of printed literature with the new brand logo and colours, including print adverts that circulated in local newspapers, school prospectus and branded stationery.

What we did:

• Branding
• Website design
• Graphic design

They wanted Pauley Design to invigorate their brand and add value to their services through a full on and offline campaign, working with both their internal teams and their external PR agency.

Pauley Design proposed a corporate identity refresh, followed by a complete integrated marketing strategy. We worked together to create sector specific websites, printed event collateral, touch screen brochures, advertisements, pop-up exhibition banners, printed brochures, 3D presentations, flash presentations, an interactive CD tool, photography, vehicle livery and corporate clothing.

The Pauley Design team developed a highly interactive functional website incorporating full CMS, asset management, image gallery, social media tool kit, a bespoke tool kit to manage all logistics for mobile exhibitions and an email marketing tool kit. These assets have given Millbrook absolute control over the content and capability of their site, whilst allowing them to communicate with targeted audiences and finally measure the effectiveness of each campaign.

“Now we have a dynamic, ‘fit for purpose’ on-line presence that can really deliver the full-fat flavour of everything Millbrook as a venue has to offer.  Needless to say the return on investment has been quick and painless. Between us and Pauley Design we have delivered a marketing tool for our venue which we control. Some of the ideas which the Pauley team came up with are invaluable for passing information and images to our potential customers.”

What we did:

• Refreshed Brand Identity
• Website design and build
• Events
• Designed print and literature

Pauley Design was asked to develop a website that reflected the vintage and heritage feel of the company but was also dynamic enough to engage the modern consumers. Magic of Motoring hosts several successful events and we designed the event stands as well as producing company literature such as brochures which could be handed our during the event.

What we did:

• New website design
• Refreshed brand identity but kept true to heritage feel
• Produced company literature including posters and brochures
• Designed visuals for event stands

Pauley Design suggested a full ‘international’ rebrand that would be consistent throughout all printed literature and digital channels. The new brand would focus on communicating Allison Transmission’s confident personality and intricate attention to detail.

Our inhouse design team worked with a strong, bold colour palette and intelligent use of the logotype, creating a flexible and successful brand identity. Complete corporate identity guidelines and management procedures were set allowing application of the brand to all potential uses.

The new brand was applied both on and offline, successfully integrating their marketing communications. This included website design and microsite development, print brochures in multiple languages, exhibition graphics, email marketing tool kit, touch screen presentations, both off and online advertising, pop-up exhibition banners, 3D presentations, flash presentations, interactive CD tool, photography, large format exhibition set graphics, posters design, office internal graphics, vehicle livery, corporate clothing, promotional merchandise, online competitions and surveys and an online racing game (viral).

What we did:

• Website design and microsite development
• Online and offline marketing communications integration
• Graphic design for printed collateral such as brochures, posters, vehicles and promotional merchandise
• Event marketing services such as designing event and exhibition stands

To strengthen their reputation within the competitive diving industry, Diamond Diving needed to focus on building their brand and increasing customer awareness, especially in France and the UK. Pauley Design therefore developed a brand new WordPress website which allowed for more functionality and easier content management. The Diamond Diving team can now easily update the website with recent news and stunning pictures to entice new customers.  The website is very user friendly and the alluring images accurately captivate the diving experience offered.

What we did:

• Developed a clearer and more defined Brand Identity
• Built an effective and user friendly website
• Designed print adverts and stationery