Prater, a specialist contractor needed to update their brand identity in order to effectively communicate their business ambitions.

Pauley Design proposed a full rebrand with application of the corporate identity across all media. Whilst retaining Prater’s engaging brand values the team gave them the ability to communicate easily to their target market and full in-house control over their website – proving for a winning combination.

The colours and typeface were kept contemporary to reflect the evolution of the business and product. This brand has been applied to all print collateral – internal and external signage at their new offices, new range of literature including a corporate brochure and case studies.

Using the new brand guidelines, the developers at Pauley Design built a website with full CMS to allow Prater to keep their site current and relevant to their audience. The freshness of the site is backed up with an email marketing tool kit so they can communicate with their ever growing customer-base.

The resulting outcome now means the company effectively projects their high levels of product and service. This has given them a fresh standing in their market and in turn resulted in an increase in business.

What we did:

• Brand Identity
• Print and literature design
• Website design and build