Millbrook Proving Ground needed an integrated measurable process to improve its marketing whilst realising the full potential of all its offerings.
They wanted Pauley Design to invigorate their brand and add value to their services through a full on and offline campaign, working with both their internal teams and their external PR agency.
Pauley Design proposed a corporate identity refresh, followed by a complete integrated marketing strategy. We worked together to create sector specific websites, printed event collateral, touch screen brochures, advertisements, pop-up exhibition banners, printed brochures, 3D presentations, flash presentations, an interactive CD tool, photography, vehicle livery and corporate clothing.
The Pauley Design team developed a highly interactive functional website incorporating full CMS, asset management, image gallery, social media tool kit, a bespoke tool kit to manage all logistics for mobile exhibitions and an email marketing tool kit. These assets have given Millbrook absolute control over the content and capability of their site, whilst allowing them to communicate with targeted audiences and finally measure the effectiveness of each campaign.
“Now we have a dynamic, ‘fit for purpose’ on-line presence that can really deliver the full-fat flavour of everything Millbrook as a venue has to offer. Needless to say the return on investment has been quick and painless. Between us and Pauley Design we have delivered a marketing tool for our venue which we control. Some of the ideas which the Pauley team came up with are invaluable for passing information and images to our potential customers.”
What we did:
- Refreshed Brand Identity
- Website design and build
- Events
- Designed print and literature
