Allison Transmission is a world renowned fully automatic powershifting transmission manufacturer. Due to the company’s international audience it needed to have a global identity that catered for all their clients in various countries.

Pauley Design suggested a full ‘international’ rebrand that would be consistent throughout all printed literature and digital channels. The new brand would focus on communicating Allison Transmission’s confident personality and intricate attention to detail.

Our inhouse design team worked with a strong, bold colour palette and intelligent use of the logotype, creating a flexible and successful brand identity. Complete corporate identity guidelines and management procedures were set allowing application of the brand to all potential uses.

The new brand was applied both on and offline, successfully integrating their marketing communications. This included website design and microsite development, print brochures in multiple languages, exhibition graphics, email marketing tool kit, touch screen presentations, both off and online advertising, pop-up exhibition banners, 3D presentations, flash presentations, interactive CD tool, photography, large format exhibition set graphics, posters design, office internal graphics, vehicle livery, corporate clothing, promotional merchandise, online competitions and surveys and an online racing game (viral).

What we did:

• Website design and microsite development
• Online and offline marketing communications integration
• Graphic design for printed collateral such as brochures, posters, vehicles and promotional merchandise
• Event marketing services such as designing event and exhibition stands